VSN to Focus on Monetisation and Rights Management at IBC 2022

By Muhammad Sudhir Chaudhry

AMSTERDAM:  VSN, announces that it will be showcasing its range of remote and collaborative working solutions designed to facilitate the full management of media catalogues, from storage to planning to playout – at IBC 2022, alongside other companies that have been recently acquired by Aspire Software. On both stands, VSN will demonstrate the evolution of VSN Explorer MAM, with its improved copyright and permissions capabilities for content segments, together with its BMS, VSN area, and its extended monetization options.

As a veteran IBC attendee, VSN has decided to alter its approach to IBC 2022, forgoing its usual stand in order to meet with clients and partners on a more intimate basis – in direct response to feedback received over the last two years. This new meeting format will allow VSN to offer more in-depth and tailored demos to both existing and potential clients. VSN will also welcome visitors to drop in the booth that it will share with other companies of Aspire Software, where they will be able to discover all the recent product updates.

In addition, greater levels of automation and streamlined workflows increase the speed and efficiency with which a range of tasks can be achieved. For instance, when scheduling commercials in specific advertising spaces (defined by the user according to a number of criteria), the insertion can automatically be repeated throughout the schedule, with a range of exclusion and inclusion rules available to ensure that advertising is not placed in a way that clashes – for instance, back-to-back advertising of two products in the same market sector.
Speaking of their upcoming attendance, Ricardo Q. Denise, Head of Marketing of VSN said: “We are excited about our return to IBC 2022, and hope to use the opportunity of our new meeting-based setup to develop closer working relationships with our clients, both existing and potential. We feel this better reflects our company ethos, which is about maximising the customer-specific focus of our products (through customisation) and providing ongoing technical support, whilst still developing a product that is broad in its capabilities, intuitive and easy to adopt without extensive training”.

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